Universal Everything came up with the concept of having 20,000 unique furry characters and therefore 20,000 completely unique cards for visitors to this year's edition of the Lovebytes digital arts festival. The actual art direction was undertaken by Matt Pyke with the incredible job of programming an automated identity generator taken on by Karsten Schmidt. I feel this kind of bespoke programming really adds an element of intrigue and fun with each person the proud owner of a different furry character. This kind of ingenuity is great to see and I can imagine it would be recieved by the public in a very positive way, with utterings of "which did you get" and "lets have a look at yours".
1 comment:
A really good idea, i agree yu can imagine the first few comments to be made by each person, might even have people doing swaps. But it makes it unique to the person that they all have individual characters. Clever piece of marketing to make it more memorable.
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