This is a good exaple of a successful integrated campaign. It shows that often the end result of a campaign like this is greater than the sum of its parts. In this example the original billboard ads that acted as a precursor to the tv ads created intrigue with their purposefully ambigious but eyecatching copy. This meant the tv ads pulled the picture together for the viewer, unravelling the integrated campaign and letting the viewer 'discover' the meaning of the earlier ads.
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